Pet Pod
A minimal identity for a pet furniture brand, built from circles and shared strokes.
Pet Pod is a logo and identity project for Kuldeep Jhangid’s pet furniture brand, developed with Varun Mehta. The brief called for a simple visual language that could connect the name, the product and the animals it serves.
The identity uses circles and consistent orthogonal strokes to construct a combination mark. Concentric forms connect the pet, its collar and the surrounding pod, while the lettering balances rounded shapes with straight additions of the same weight.
The system extends into logo lockups, product tags and related animal graphics. Sketches and animated construction studies show how these elements share a common geometry.
Original case study and project archive Varun Mehta — Pet Pod