SOCIAL Malad

A 'work in progress' SOCIAL inside Inorbit Mall, Malad.

Abstract

SOCIAL Malad brings the brand’s dining and performance programme to Inorbit Mall. A “work in progress” theme responds to the suburb’s changing urban landscape through raw surfaces, construction signage and custom details. Tiered seating faces a central bar, with a large green wall adding a tropical edge.

Brief

Establish the SOCIAL atmosphere in Malad through an experimental central bar, tiered seating and a raw material language that supports dining, parties and performances.

SOCIAL Malad — Central bar; AI-assisted architectural image edit.SOCIAL Malad — Tiered booths and walkway; AI-assisted architectural image edit.SOCIAL Malad — Dining along the raw wall; AI-assisted architectural image edit.SOCIAL Malad — Tiered seating and green wall; AI-assisted architectural image edit.SOCIAL Malad — Bar and seating; AI-assisted architectural image edit.SOCIAL Malad — Planted dining corner; AI-assisted architectural image edit.
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SOCIAL Malad — Central bar; AI-assisted architectural image edit.

Advaita Kelkar
Advaita Kelkar
Project story

A new edition of SOCIAL in suburban Malad, inside Mumbai's Inorbit Mall. The brief was simple and generous: freely create the SOCIAL vibe in Malad. We took it as a chance to experiment with a central bar and tiered seating layout.

The theme is 'work in progress.' Malad is one of Mumbai's fastest-changing redevelopment hubs, with the metro and new infrastructure rising all around it, and the design tells that story through construction signage set into the flooring, custom curtains, raw walls and facades, sofas, and dedicated VIP areas. Every seat faces the central bar, so the whole room works like theater seating for performances, dining, and parties. A massive green wall wraps the space, adding a tropical edge to the suburban setting.

01Seating and central bar planAI-assisted architectural illustration
01 / Plans

The room turns toward the bar

The central bar is the organising point for tiered seating and circulation. Seats face inward, giving the room the character of a small theatre for performances, dining and parties.

Start at the central bar, then follow the seating around it. The plan shows the changing depth of the perimeter booths and circulation.

02Venue isometricAI-assisted architectural illustration
02 / Space & volume

One venue, several levels of occupation

The cutaway brings the central bar, raised booths, perimeter seating and overhead structure into one view. It makes the relationship between the shared centre and quieter edges easier to read.

The cutaway connects the bar, stepped seating and perimeter rooms without the roof obscuring the arrangement.

03Long section through the barAI-assisted architectural illustration
03 / Sections & elevations

A raw frame with a planted edge

Sections describe the bar beneath the steel roof and the differing heights of the surrounding seating. The green wall softens that industrial frame while the glazed facade connects it to the mall beyond.

The long cut connects the steel roof, central bar and raised seating within one frame.

04Cross sectionAI-assisted architectural illustration
Figure 04

Cross section

The transverse view shows the room’s depth from the planted edge toward the bar.

05Glazed facade elevationAI-assisted architectural illustration
Figure 05

Glazed facade elevation

The glazing grid forms the outer edge of the venue; the small section at the side shows its profile.

04 / Materials & details

Construction becomes the finish

Terrazzo, marble fragments, raw wall surfaces and exposed-looking assemblies carry the “work in progress” idea. The bar and column details translate that theme into specific edges, layers and material junctions.

06Terrazzo material studyAI-assisted architectural image edit
07Floor inlayAI-assisted architectural image edit
08Bar counter assemblyAI-assisted architectural illustration
09Column cladding junctionAI-assisted architectural illustration